Val’s Cheesecakes is a boutique cheesecake shop based in Dallas, Texas. I worked with Owner and Chef Val Jean-Bart on creating a cohesive new brand for the store. From storefront and print pieces to packaging and digital design, we overhauled the visual identity of Val’s Cheesecakes to create a new modern look for the brand. Val’s pastel color palette evokes the soft and creamy flavors of their cheesecakes. The hibiscus, Val’s mother’s favorite flower and the reason for his passion for baking, is present throughout the branding.